Cross stitched embroidery is a unique characteristic of traditional Palestinian clothing, each motif with a meaning and each pattern telling a unique story.
Jafra Allan, along with her business partner Loona Shaheen, were not going to put this to waste. They created Purple Threads to ‘spice up tradition with a touch of modernity.’
“I wanted to be able to wear this embroidery more than once a year on occasions,” explains Allan.
They started their collection with fashionably embroidered dresses, and expanded their line to include shirts, shawls, scarves, giveaways, and based of popular demand, intend to expand it further to add a men’s and kid’s collection.
This social business does justice to its name, being as unique as the purple thread referred to by the Greek Philosopher Epictetus when he said, “I wish to be purple, that small part which is bright, and makes all the rest appear graceful and beautiful.”
For more info – www.facebook.com/contactpurplethreads