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How the #ItsWorthMore Campaign Is Revolutionizing Consumption in the Middle East

  • July 11, 2014
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The unwanted. The forgotten. The neglected. As trivial as it may sound to use these terms to refer to household objects, they can indeed change someone’s life. They can help a man learn how to read, or a little girl fulfill her lifetime dream.

“What will be the next chapter in the life of your unused mobile, baby stroller, football or camera? Every story has two sides”, reminds us Dubizzle’s latest campaign #ItsWorthMore than you think.

Through powerful life stories, the campaign aims to drive a movement that promises to change not only the way we consume, but also the way the economy is steered. Collaborative consumption –the phenomenon where users interact to buy, sell, or rent without major intermediaries—implies a cultural shift from the paradigm of ownership to a sharing economy where access — and sharing, matter the most.

“We want to drive the second-hand economy in the UAE because it’s a force for disruption; it empowers people to manage their household better. What excites me most is that there is a deep human need being fulfilled through the idea of living in this digital-souk,” says Dubizzle’s creative director Alex Hutley.

This Ramadan, the company is not only calling on their members to share but also to intently look for items they don’t use and donate them with an easy click of a button.

[youtube http://www.youtube.com/watch?v=3GTCYQ9eZmU]

 

For more information: Follow Dubizzle’s campaign on campaign’s website or through the hashtag #ItsWorthMore

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Related Topics
  • #Itsworthmore
  • Baraka Bits
  • BarakaBits
  • Collaborative consumption
  • Collaborative consumption in the Middle East
  • Collaborative economy
  • Dubai
  • Dubizzle
  • Good News
  • GoodNewsME
  • MENA Good News
  • Middle East
  • Middle East Good News
  • Second Hand Fashion in the Middle East
  • Second-hand economy
  • uae
Valentina Primo

Journalist, globetrotter, and determined idealist. Since Valentina left her home country of Argentina, she has searched for ways to build bridges between cultures and foster dialogue. Her previous work in international organizations in Italy and Germany fed her passion for the world of development, while her 8-year journalistic experience in Argentina and Egypt increased her curiosity for everything that challenges the stereotype. She holds a BA in Journalism and a Masters in Peace Studies with a specialization in Human Rights.

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