Oman
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How Oman’s First Online News Site Bloomed from the Ground

As Arab youth turned to social media for news headlines, a team of journalists partnered to build Oman’s first online news site from scratch. Created in 2012, Al Balad has steadily grown its audience, offering an alternative news coverage that involves the civil society.

Al Balad capitalizes on younger generation engagement through social media and interactive services, such as a the Readers’ Journalism section, which allows readers to share their stories and ideas. Infographics, multimedia content, and videos make the website a favorite among Omani youth.

Initiated with a minimal initial investment of 1,000USD, the website has managed to attract advertisement and compete with longer-established online magazines. Through a team of volunteers and partnerships with local radio stations, the online news outlet is slowly building a strong alternative to traditional media.

For more information: VIsit Al Balad´s website and follow them on Twitter @albaladoman

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Valentina Primo

Journalist, globetrotter, and determined idealist. Since Valentina left her home country of Argentina, she has searched for ways to build bridges between cultures and foster dialogue. Her previous work in international organizations in Italy and Germany fed her passion for the world of development, while her 8-year journalistic experience in Argentina and Egypt increased her curiosity for everything that challenges the stereotype. She holds a BA in Journalism and a Masters in Peace Studies with a specialization in Human Rights.

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