Employing Customer Relationship Management (CRM) as a Business Strategy

Business today involves an organization’s interaction with people including its customers, employees and other companies. In efforts to promote efficiency, organizations employ strategic models to resolve some common hurdles in business. Over the years, information has increased in relevance for businesses who want to improve performance.

CRM is best described as a strategic tool that simplifies the data analysis and management in various processes in your organization. Packaged as comprehensive software, CRM is a valuable tool that helps your business move towards optimal productivity. Data flow and management are the main aspects of CRM but added functionalities are available commercially.

CRM Focus Areas

Various CRM packages are available for all businesses offering a wide range of functionalities that can easily be customized to facilitate a client’s specific needs. Prepackaged CRM software is also available for as a subscription, premium and single payment. The customized package is convenient for start-ups and specialized companies whose operations and delivery are unique. Some useful areas to employ CRM include in marketing, business productivity, sales and return on investment. Deciding on the best CRM tools is cumbersome but dedicated tools like salesforce quickly resolves this issue.

Relevant Variables

Some essential inputs in a CRM system are data relevant to your team’s focus area. For instance, social media commentaries about your company are important inputs for CRM focusing on marketing and sales. Further, the information could be used to trace and profile prospective customers while these departments engage them. CRM focusing on your organization’s operational efficiency requires information relevant to these processes. Therefore, the CRM tool serves customers, employees and any other affiliated entities to your company.

Running CRM

Traditional CRM tools are housed by the organization for security and maintenance purposes. However, there are numerous options that offer better security and access to your CRM tool. The cloud CRM solutions focus on offering remote access to the tool through a dedicated and secure URL. The option is feasible when your team is dispersed in the market such as in the sales or marketing team. It is also cost-effective to use this approach for CRM access. You can also host CRM on your servers or employ third party companies to facilitate the tool.


Business assets are preferred because of their value to the organization. When employing CRM solutions, enterprises have the same perspective. CRM solutions help in data sharing optimization, improving customer service through focused marketing and sales, automation of redundant tasks, and increasing forecast accuracy. These attributes are essential for your organization as you strive to increase customer engagement and improve productivity through enhanced communication among your organizations strategic teams.


Data is an integral part of business and managing it dictates the success of your organization. Every business decisions must be informed by relevant data analysis to ensure that valid approaches are employed in all instances. CRM solution offers easier and more efficient ways to manage and share this data within your business’ framework. Employ this tool in your business and drive progressive performance.

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Israa Elkhatib

I was born in Palestine but raised with the fireflies in Georgia. My teenage years were spent being the Muslim nerd who was known as the bookworm of the school. That followed me back to Palestine, to develop into being the girl with the big vocabulary. I spent most of my high-school days cursing Newton for not eating that apple. My English Literature Bachelor's degree was only obtained because I'm a nerd for literature and my minor in Translation pretty much pays the bills, thank you Birzeit University.Creative writing is my passion and reading is my escape from reality into a world where everything is the way you imagine it to be.

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