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By Noor Bahman
Al-Riwaq’s annual Market 338, from November 29 – December 15, is an infusion of youth culture, a two-week haven where creative innovators present their work.
This year’s participants have excelled at taking their Arabic heritage and incorporating it into modern versions of clothes, accessories, furniture and food. Aysha Al-Araify’s “Bossy Kitchen” is all about mixing traditional Arabic food with contemporary recipes that have a reminder of tradition in every bite. Alaa Balkhy, the designer behind Fyunka, insists that a tag reading ‘Made in Jeddah’ be put on all her designs to express her pride in her hometown.
Much enthusiasm has also been shown for reviving the music of renowned Arabic singers like Fairuz and Um Kulthum. Jaffar Al-Alawy, founder of Makan, inscribes select lyrics from their songs onto furniture in homage to Arabic culture and language. From graphic and fashion designers to artists and poets, Market 338 represents the limitless potential of Arab society.
For more info – Al-Riwaq’s website