The “Queen of the Curve” Influences the New Adidas Collection

Zaha Hadid, an Iraqi-born architect known as the “Queen of the Curve”, has worked with Pharrell Williams to launch a new collection of Adidas shoes.The collection, Supershell, will be released in black and white, and will feature a new “architectural” trademark: carved-in curves on the toes of the shoes.

Pharrell Williams notes that he chose to work with Hadid because he believes her to be “one of the most talented architects of our time and history”. Zaha Hadid is also recognized as one of the Arabian Business’s most powerful Arab women in 2015.

We are super excited to see these shoes in the stores!

Read more in the full article “Zaha Hadid joins forces with Pharrell Williams on Adidas shoe collection” on Arabian Business here.

Also check out this Adidas video to hear Pharrell Williams’ comments on the shoes and Hadid’s work!

https://youtu.be/ELtgkUl9AmE

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