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A Real-Life Fairytale: This Start-up Is Spinning Trash Into Chic Products

  • March 21, 2014
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Trochet is performing vital 21st century alchemy. Instead of turning lead into gold, the woman-led start-up is turning discarded plastic bags into lovely useful objects.

As the number of humans on the planet tops 7 billion, durable waste is becoming both one of our biggest products and an ever-larger problem—and the KSA is no exception. Enter Trochet, whose name combines “trash” and “crochet”. Like its name, Trochet’s creations are ingenious hybrids that create new value out of unlikely combinations.

The process starts with combing littered parks, streets and beaches for stray plastic bags. These are carefully washed, cut into strips, and hand-crocheted into all manner of alluring products from colorful beanbag chairs to yoga matts. And by employing creative underprivileged and disabled women to create them, Trochet also makes a dent in Saudi Arabia’s 86% female unemployment rate.

After winning first place at Harvard’s Arab Week, the start-up attended a month-long accelerator program at PITME in Silicon Valley, and has just launched a campaign to acquire its own production space. “We need your support,” says co-founder Diana Rayan, “to build a factory for all of us and develop our community.”

For more info – Trochet on Facebook, Indigogo, and Zoomaal

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Jennifer MacKenzie

Poet, writer and teacher Jennifer MacKenzie grew up on Bloomcrest Dr. in Bloomfield Hills, MI, which inspired her to wonder about places with patterns other than floral. Following her education at Wesleyan University's College of Letters and the University of Iowa's Writers Workshop, she followed a zig-zag course that included a pilgrimage across the top of Spain and a long sojourn in Syria in pursuit of the language of Muhammad al-Maghout and Moudthaffar al-Nawwab. While in Damascus she completed the books of poems "Distant City" and "My Not-My Soldier" (forthcoming from Fence Books) and edited the magazine Syria Today. Her poems and essays can be found in numerous journals including the Kenyon Review online, Guernica, Quarterly West, and Lungfull. She currently lives in New York.

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2 comments
  1. karemah says:
    March 24, 2014 at 2:29 pm

    Is their some one in Riyadh I can talk to about this project?

    Reply
    1. Jennifer MacKenzie says:
      March 25, 2014 at 3:08 pm

      Try writing to Trochet on Facebook, or write to me directly at editor@barakabits and I will connect you with Diana.

      Reply

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