You must be wondering, how can something micro take over anything at all? Well, Socially Powerful is a global influencer agency with a macro effect on all its clients. Before we get into details, let’s take a look at what types of influencers there are, and why brands need an agency to contact such influencers in order to boom their business.
An influencer is defined as a person or group with the expertise to influence the views of others. In the world of social media, there are four types of influencers: Mega, Macro, Micro, and Nano. Defining them with these prefixes means assigning a certain number range to each type.
Mega-influencers are the top most category of social media influencer, and that’s because they usually have a million followers plus. We can think of many famous names like Will Smith and Beyonce, along with many other A or B list celebrities. As you may have discerned, their ability to influence others usually costs millions of dollars!
Deepak Shukla, the founder of PearlLemon, says that “Your average macro-influencer lies somewhere between micro and mega. There’s no exact science differentiating these categories. Unlike most mega-influencers, macro-influencers usually gained fame through the internet itself, whether that was through vlogging, or by producing funny or inspiring content.” A good name to drop when talking about macro-influencers would be Chris Brogan, a very successful and well-known business advisor.
Socially Powerful defines a micro-influencer as “an influencer whose followers are only in the low thousands or tens of thousands in number but are, nonetheless, highly engaged.” In general, a micro-influencer is someone with a decent number of followers on various social media platforms. Thus, a micro-influencer agency comes into play in order to boost these influencers, helping them reach their highest potential.
Nano influencers typically have a lower follower count, which actually is useful for targeting a specific audience with a specific brand. Naturally, contacting these influencers wouldn’t be a difficult task, and chances are that they would be happy to sponsor a brand. However, you wouldn’t typically be in need of an agency to help out with that.
Specifically, Socially Powerful boasts of having a different approach than a typical micro-influencer agency. They believe that remarkable results are more important than gaining followers. Their strategic approach works on identifying, briefing, liaising, and tracking the right micro-content creators for the brand of their influencer.
According to their website, “Our micro-influencer agency services deliver campaigns based on hard data and performance.” They examine the trends and traits your target audience follows, their behavior, interaction, and the influencer’s content closely to ensure everything points towards magnified execution and outcomes for your brand. They also offer services across Social Media Platforms to help create a Content Strategy along with Community Management, Video Production, and Paid Media, aligned to your company’s marketing goal and strategy.
Influencer agencies help market products, designs, or even ideas through the platforms of these micro-influencers. This is especially useful because chances are that small or developing brands aren’t going to magically appear in your newsfeed. Socially Powerful promises to show you how to start a robust conversation, drive social engagement, build the brand, hit sales targets, and meet goals.