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Abjad Design: Modernizing Arabic Typography with Innovative Branding

  • August 19, 2014
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 Abjad Design studio was founded by Sheikha Bin Dhaher and Diana Hawatmeh: Two young Arab women with a fierce passion for typography and graphics. Hoping to unite their love for graphics, Arabic and imagination, the duo combined their talents to produce items that speak volumes. The term abjad itself is the Semitic, consonantal, rectilinear writing system. Based on a series of root words and written from right to left, the Arabic script is one that uses the abjad structure.

Focusing on the formation of abstract and expansive design solutions and out-of-the-box branding methods, Abjad seamlessly creates designs that are an amalgamation of modernity, Arabic script and innovative strategy. Being that most of their clients are in the arts, culture and fashion industries, in addition to entrepreneurs just starting out and in need of a creative business brand, and start-ups, the pair can focus on imaginative designs that are both eye-catching and visually intricate.

For more information: Abjad Design, Abjad Design on Facebook, @AbjadDesign Twitter, @abjaddesign on Instagram

 

 

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Lena Kassicieh

Lena Kassicieh, a socio-cultural researcher, journalist and photographer, brings a diverse analytical perspective to BarakaBits. Of Palestinian descent, Lena writes inspiring stories about individuals and organizations working to improve their local communities. Her love of the MENA region shines through her work, and her energy, voice and perspective have been a cornerstone of BarakaBits vision.

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