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How 300 Camels Took to the Streets in Saudi Arabia… And Invaded the Instagram World

“Choose your weapon. Cut the stencil off. Spray it. And take a picture!” Omamah never thought her campaign would outgrow the initial idea: to bring the Middle East to the world, on a stenciled camel ride.

They were sprayed during World Cup in Rio, at the Venice Biennale, in Seoul, Disneyland, Canberra, and all across the KSA. All around the world, these 300 hundred stenciled camels turned her street art campaign into an online global movement that has now reached over 5,500 followers, including famous Saudi rapper Slow Moe.

Omamah Al-Sadiq, who is only 23, launched the Instagram initiative in April 2013 with a very simple call: “Be part of a coming interactive Camel-ish art piece, which is about spreading camels stencils around the world”. She created downloadable printouts of a flashing camel design, launched a six-step guideline, and the ball began to roll.

An icon of Arab culture, her camel does not only perfectly fuse with the artist’s name, but also represents the movement her art invokes. “It’s a sign of movement and speed, because the camel is running really fast. It’s a way to counter the stereotypes about us as nomadic tribes still using camels and keeping petrol in bottles,” she told Mashallah News.

For more information: Check out the amazing collection of stencils on Instagram @300 camels

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Valentina Primo

Journalist, globetrotter, and determined idealist. Since Valentina left her home country of Argentina, she has searched for ways to build bridges between cultures and foster dialogue. Her previous work in international organizations in Italy and Germany fed her passion for the world of development, while her 8-year journalistic experience in Argentina and Egypt increased her curiosity for everything that challenges the stereotype. She holds a BA in Journalism and a Masters in Peace Studies with a specialization in Human Rights.

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