Childhood best friends Reim El Houni and Asma Al Tajir of Bambootique have indeed chosen the road less traveled when they decided on the strangest material – bamboo – for their creative clothing line that combines style and personality with sustainability. Apparently offering many eco-friendly benefits , they felt that the “really tall, woody kind of grass” was a winner – a “renewable source of natural fibre” that can become “ultra-soft, durable fabric,” shares Brand Manager Ella Al Tayeb. Its natural thermo-regulating properties keeps those who wear it cool for the summer and warm in winter.

It even “absorbs moisture and repels odors, allergens, and UV rays,” a highly impressive resource. Their clothes, tailored in the UAE, can be bought online. Not settling for retail services only, their offering expands to the business world through custom-designed bamboo corporate uniforms and gift options.

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