BusinessWomen-Led Enterprises

A Carpenter Challenging the Odds

Papousa, a very crafty carpenter and entrepreneur gaining momentum and wide acknowledgment across Egypt, is also distinctly female. In a male dominated industry, Maha Shoukry, nicknamed Papousa – an Italian word meaning ‘a small version of Papa’, as she was his carbon copy – has “become accustomed to dealing with foremen” that she works with. She explains that “it is all about follow-up, constant supervision, incentives and critique.”

Shoukry’s hand-made furniture and design concept “ByPapousa are “a melting pot of so many of my favourite cultures,” she shares. “I use a lot of Indonesian ‘Ikat’ fabric, I love Andalusian colours, Scandinavian sleekness, rustic Southern France, Arabic humour, old movie posters – I could go on forever.”

Within a wide range of unique products that incorporate different features, the fastest and most commonly sold items range from “small trays and ice buckets inspired by vintage brands” to bedroom cupboards. And given her plans to start exporting soon, Shoukry is keeping artisan aficionados of the region on tiptoe in anticipation.

For more info – ByPapousa’s Facebook Page

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Lama Saleh

Freelance writer at Baraka bits. A dreamer wanting to have a positive footprint on society and bring joy to others. Success stories and inspiring people are my muses, optimism is my life choice. Interested in all things relating to social entrepreneurship, social development, social justice, peace, women's rights, child safety and development, art and illustration, health, education and psychology.

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