In Arabic, Kama means desert truffles. Myths claim that the first lightening of the rainy season is what initiates its sprout. Buried completely below the surface of the soil, it is difficult to predict where exactly it will grow. However, once found, you have stumbled upon “hidden treasure”. In parallel, Kama Local Gourmet reveals the hidden Middle Eastern culinary treasures to make the unknown familiar and the distant accessible.
Kama, launched in late 2013, is an upscale food retailer that is extending the tenets and traditions of Middle Eastern cuisine to all corners of the globe. “Our mission is to build a premium universal brand dedicated to sourcing, packaging and promoting the finest of our Jordanian – and ultimately Middle Eastern – specialty foods,” says Jumana Jacir, the founder of Kama.
“Our delicacies, a treasure for the inhabitants of the region, are scattered among various merchants, traders and across borders. The absence of collective sourcing (i.e. collecting the best products from multiple suppliers and placing them under one brand) and lack of competitive edge in branding and premium packaging are very much needed for the promulgation of this product into both local and international markets,” she adds.
Kama, which reached the semifinal in MIT Arab competition which will take place on April 20 in Kuwait, seeks to grow 15 products to engulf a multitude of our finest ingredients from the region, collaborating with large-scale manufacturers, SMEs and cooperatives.